Access our proprietary research
Every client relationship begins with thorough research that builds throughout the life of the partnership. We use deep insights to suggest effective brand activations from content to advertising. No one has more insight into the patient experience than us. Over 75 million health care consumers visit WebMD each month. And over 4 million health care professionals rely on Medscape. That’s 8 out of 10 physicians. It’s why we are the authority on local market brand perceptions.
Build brand reputation
You can attract loyal patients based on how their primary care physician feels about your brand. Increase the volume and quality of reviews of your physicians with deeper patient and physician insights using Medscape, the largest physician portal online.
Measure brand performance
84% of patients use online reviews to evaluate physicians. See how targeting consumers and physicians' perception of your brand affects branding metrics including: brand awareness, favorability, attribute recognition, consideration and likelihood to recommend.
WebMD Choice Awards
Better patient experience deserves recognition. WebMD created the only awards that reward the patients’ favorite health systems. WebMD Choice Awards are determined based on consumer and physician perceptions. The awards allow health systems to differentiate themselves by promoting their recognition for excellence in the patient experience.Learn More
Ready to activate intelligent brand campaigns?
Our team has years of expertise in developing brand reputation throughout the patient journey. Now, let us put our expertise to work for you.