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Blog Posts

Patient Engagement Just Got Smarter and More Personalized, WebMD Acquires Mercury Healthcare

If you’re a health system leader aspiring to transform patient interactions into a modern consumer brand experience, today’s a good day. I’m excited to welcome Mercury Healthcare, a world-class healthcare marketing technology company to the WebMD team. Mercury’s impressive suite of solutions provides health systems the ability to analyze, target and precisely communicate to the right patient with the right message all while empowering their clients with transparency, performance data and demonstrable ROI.


Insight Guides

Best Practices In Hospital Referral Marketing: The Value of Physician Referrals for Patient Acquisition

In this quick guide, you’ll learn five digital marketing best practices you can use to improve physician engagement.


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