Help your brand reach new heights with hospital point-of-care advertising.

Patients experiencing hospital stays have often just had a major, oftentimes traumatic, life event. This is a pivotal moment when patients are more receptive to information that can help improve their health outcomes — opening the door to engage and directly catch their attention with limited distractions.

WebMD Provider Services serves the education and engagement solutions needs of over half of all US hospitals. Since hospitals subscribe to the solutions, clinicians are invested and integrate them into their workflows.

Directly engage patients while they’re in the hospital through Our expansive reach. We reach over 12 million hospital patients and caregivers annually and offer access to over 500,000 healthcare professionals in our 2,000 hospitals.

Our hospital POC advertising allows you to share timely messages with patients — right when they need them most.

WebMD Provider Services offers unique access to our expansive patient and caregiver in-hospital reach, the largest patient education network, and the ability to target your audience by life stage or health condition.

Our platform can help you target by specialty, increasing the effectiveness of your point-of-care marketing strategy by reaching the right patients with the most appropriate messaging.

Hospitals are an environment built on confidence and trust, where patients feel safe and are more receptive to health-related information. The credibility that a hospital offers allows your messaging to make a lasting, valued impact on the patient.

When a patient sees a targeted point-of-care advertisement, they are more likely to bring it up to their physician when they see them. In a hospital, that next step is nearly immediate.

Hospital point-of-care advertising is not limited to direct-to-consumer (DTC) strategies. Reach providers in nurses’ stations and staff lounges with our back-office media solutions.