Maximize ROI with WebMD ad solutions

Context matters for effective health messaging. That’s why health systems leverage WebMD’s unparalleled reach, audience quality, and insights to attract and empower in-market healthcare consumers—no matter where they are in their journey.

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Reach physicians and drive referrals

Over 6 million physicians turn to Medscape for news and professional education. Leverage this network to achieve broad scale reach and awareness among referring physicians and make it easy for them to confidently refer patients to your health system.

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Extend your reach

Your digital front door is no longer just your website. 80% of consumers visit a health site like WebMD while making care decisions. Reach and influence these actively-engaged audiences with targeted calls-to-action and conversion-optimized journeys to increase leads and appointments.


Scale content creation

Increase engagement and conversion along the patient journey with credible, multi-channel content. Our full service solutions include content strategy, production and distribution. Let our award winning editorial and design teams bring their expertise to your brand.

Ready to accelerate your patient acquisition programs?

Our team has vast experience optimizing the patient journey from acquisition to retention. Let us put our expertise to work for you.