Hospital point of care advertising: Print
Reach patients when and where they need it most and drive positive health outcomes by aligning your brand with our trusted educational resources.
Leverage the power of printed health education in hospitals
Patients forget up to 80% of what their doctors tell them during appointments, making printed advertising a highly effective and useful strategy. Patients take printed material with them after they are discharged, allowing them to reference and review on their own time.
Hospital print is effective. According to Channels of Wisdom for Point of Care:
70%
of patients recall receiving print resources
59%
of patients heavily used TV channel guides
78%
of patients recalled health-related ads
Take advantage of our wide variety of print solutions
Bedside print solutions
Connect with patients right where they are. Options include condition-specific health guides, channel guides, and in-room posters, as well as table tents and bookmarks.
Patient discharge kits
Help inform patients with these educational materials. Explain what to expect after discharge and how to maintain care at home. Checklists and bookmarks are also available.
Hospital common-area solutions
Put print in the most-used areas of the hospital to reach caregivers, family and friends of patients, as well as the general public. Options include posters, table tents, booklets, and brochures.
“Back-office” media
Reach providers, nurses, and other healthcare professionals in their own private environs. Posters and table tents are available.
Leverage our other media touchpoints
Digital advertising
Deliver the right message at the right time in a patient’s journey and vastly grow your audience reach through our hospital point of care digital solutions.
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Hospital TV advertising
WebMD TV, our waiting and in-room hospital TV solution, helps you reach your target audience and educate them on critical topics during their care journey.
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