Hospital Point-of-Care Advertising: Print
Patients forget up to 80% of what their doctors tell them during appointments, making printed advertising a highly effective and useful strategy. Patients take printed material with them after they are discharged, allowing them to reference and review on their own time.
Hospital print is effective. According to Channels of Wisdom for Point of Care:
of patients recall receiving print resources
of patients heavily used TV channel guides
of patients recalled health-related ads
WebMD Provider Services is dedicated to working with partners who help support our delivery of health education resources to patients and facility staff. We proudly work with:
Agency for Healthcare Research & Quality has supplied both PSAs and longer form educational programs aimed at supporting patient safety and advocacy.
Association of Diabetes Care & Education Specialists co-produced a series of educational videos tied to the AADE7 Self-Care Behaviors.
The American Heart Association is a premier partner of The Wellness Network. Experts from AHA co-produce content in our Cardiology Library and co-created the HeartCare Channel.
American College of Physicians has provided over 20 videos aimed at encouraging patient-provider communications and condition understanding and management to be part of our HealthClips library.
The American Lung Association’s videos on asthma, COPD, lung cancer screening, and prevention, are assets in our Oncology and Pulmonology Libraries.
Centers for Disease Control and Prevention provide valuable assets on disease control and prevention including sepsis, hepatitis C, antibiotic resistance, and zika.
Over 40 March of Dimes assets are available within the Neonatal HealthClips library.
NICU Parent Network member resources are showcased in our Neonatal and Your NICU Baby libraries.
To support compliance reporting, all our resources are reviewed by the Joint Commission to clearly state which standards and elements of performance.
Deliver the right message at the right time in a patient’s journey and vastly grow your audience reach through our hospital POC digital solutions.
Our TV solutions can help you reach your target audience and educate them on critical topics during their care journey.