Do you know the ROI of your POC advertising campaigns? How about brand recall? And how do you know the content you’re advertising is high-quality and accurate? At WebMD Provider Services, we pride ourselves on transparency. We help our advertisers understand the impact of their campaigns and work closely with third-party auditors to ensure the very best in healthcare content.
The Transparent, Validated Effectiveness of POC Advertising?
We partner with third-party research organizations regularly to verify that our in-hospital point-of-care advertising offerings are having the impact we and our advertisers expect. In two separate and recent studies, Predict Health interviewed HCPs from our 2,000 hospital network and surveyed patients and and their caregivers who required an overnight hospital stay in our network.
Read more about the results of both studies in our ebook, “Channels of Wisdom for Point of Care.”
Years of Experience
Measure ROI and Brand Recall
Measuring the success of point-of-care strategies can be complex: it requires research expertise from the methodology and implementation down to the data analysis and synthesis. We can help you through this process to carry our campaign-level ROI or brand recall studies with partners such as IQVIA, Symphony, and Crossix. You may already have processes in place to carry out research. In that case, we can provide you with access to data collected in our network.
Our Verification Standards
Your POC advertising strategy is only as good as the network where your brand appears. We’re proud to work with the Alliance for Audited Media to ensure our hospital network meets the highest standards for quality and verified circulation.
We are proud to have our print materials certified by the Point of Care Marketing Association, the standard-bearers of the Point of Care media channel.
Hospital Point-of-Care Media Touchpoints
Hospital TV Advertising
Our TV solutions can help you reach your target audience and educate them on critical topics during their care journey.
Deliver the right message at the right time in a patient’s journey and vastly grow your audience reach through our hospital POC digital solutions.
Our print solutions offer an integrated opportunity to help patients navigate their health conditions.