Hospital Point-of-Care Advertising: Television

WebMD Provider Services is the largest patient education network in the country, offering five clinically focused closed-circuit television channels that play in hospital patient rooms and waiting rooms. Healthcare providers subscribe to our Channels to improve outcomes for patients, providers, and advertisers. Our programs cover topics ranging from condition management and treatment to lifestyle changes, guiding patients at various points in their care journey.
 
Searching for answers in a hospital is a stressful experience. But when care providers recommend relevant content, that stress becomes a manageable plan of action. Learning from trusted resources engages patients in the decision-making process and leads to positive health outcomes.

In-Hospital at Bedside

Hospital point of care allows you to reach patients after a life-changing event or surgery when your target audience is open to information and ready to take action to improve their health.

On-air advertising capabilities include:

  • 24/7 in-room patient education across 5 closed-circuit TV channels
  • Channels are the in-room TV default in many locations
  • 230,000+ screens nationwide
  • 30- to 90-second advertisement spots
  • Ability to target condition-specific content
  • Support a specific program with 05-:15
  • Billboard message
  • Opportunity to have accompanying printed Channel guides
AdobeStock_356854893

Hospital TV Channels

We’re revolutionizing the in-hospital patient experience and moving patients to better outcomes.

+-

WebMD TV

WebMD-TV-RGB_HorizontalWebMD TV, our waiting room, common room, and in-room channel with deeply moving health content that inspires and connects with patients, leading to patient resilience during treatment and helpful content during and after.

The WebMD TV channel compliments the educational channels and is open to a variety of patients with content that engages, relaxes, and reinforces hospital initiatives.

+-

Patient Channel

The Patient Channel no tag_RGBThe Patient Channel is the largest health education television network used by hospitals today. This comprehensive tool can reach and inform patients, their families, and caregivers with empowering information delivered at the right time. Content is developed and reviewed annually by leading medical experts to ensure accuracy and relevancy.

With the Patient Channel, we offer programming on Diabetes, Orthopedics, Cardiology, Pulmonology, Oncology, Quality of Care, and Wellness:

The Patient Channel can help you drive awareness and direct patients to speak with their in-hospital provide

+-

HeartCare Channel

Heart-Care-Channel-no-tag_RGBThe HeartCare Channel, is an in-hospital cardiac patient Channel for recovery from heart-related event. From Heart Attack recovery to medication adherence to AFib to Cholesterol, the HeartCare channel is recommended by cardiac providers to Patients
and Caregivers.

Developed in partnership with the American Heart Association and the American Stroke Association, our HeartCare Channel supports heart and stroke patients with high-quality educational programming. You can also target cardiac patients by specific
disease type with contextual targeting.

+-

Newborn Channel

The Newborn Channel no tag_RGBWe engage with 3.5 million expecting and new moms annually. Our Prenatal and Maternity education allows you to reach new and expecting moms at the point of birth.

The Newborn Channel is a valuable resource for parents from pregnancy and delivery to post-discharge, arming them with the necessary knowledge to improve maternal health.

The Newborn Channel is loved by CPG, OTC, pharma, and anyone looking to reach a new mom during the life-changing perinatal moments.

Features and Benefits

Our programming on hospital room TVs is effective. We have the largest patient education network, reaching over 12 million patients and caregivers in-hospital annually and 87% of patients are interested in hearing about products to improve their health.

%

of viewers found that programs and health-related content on hospital TVs helped them to better understand their health

%

of viewers watched programming when it was recommended by a nurse, doctor, or other healthcare professional

%

of hospital patients take action based on information from ad messaging


WPS_icon_custom-33

Patient Benefits

Our in-room programming enables patients to easily access condition-specific educational content, better navigate complex hospital systems, and improve engagement in their own health journeys, improving their health outcomes.

 

WPS_icon_custom-16

Built for Integration

Advertising on hospital TV allows you to reach patients inside the hospital walls, but what about a more integrated approach?

TVs are just one of the many ways clinicians utilize our patient education, adding your video and display ads to our digital platforms will allow patients access to information from their own devices in hospital and post-discharge, keeping your brand top of mind.

WPS_icon_custom-07

Improve Your End Goal

In-hospital TV has the power to influence patients’ actions. Patients are more likely to purchase a product after seeing an ad for it in the hospital, and the vast majority of patients said they were interested in learning more about their condition.

In a third-party research study, we found that:

  • 68% of respondents are more interested in talking to their doctor about a medication that they see advertised.
  • 67% of patients became interested in learning more about a prescription drug they saw advertised
  • Patients are 2x more likely to fulfill prescriptions at the hospital pharmacy.

Other Hospital Point-of-Care Media Touchpoints

Digital Advertising

Deliver the right message at the right time in a patient’s journey and vastly grow your audience reach through our hospital POC digital solutions.

Print Advertising

Our print solutions offer an integrated opportunity to help patients navigate their health conditions.

Ready to connect to patients with POC advertising?