Hospital Point-of-Care Advertising: Digital

We are committed to helping you reach patients when and where they need it most, and allow you an unparalleled opportunity to target your audience by age or condition.

In our hospitals, healthcare providers recommend digital health content during the patient’s hospital stay and at discharge. Patients are taken to recommended learnings where they can watch prescribed videos and explore all the videos and information that pertain to their condition.

What Are the Benefits?

You know digital advertising, but is digital part of your hospital point-of-care advertising strategy? WebMD Provider Services offers expansive reach and exclusive access — from more than 500,000 healthcare professionals across 2,000 hospitals to over 12 million patients and caregivers in hospitals each year.

Advertising around our digital health education content to engage patients during their hospital visits and post-discharge yields powerful results.

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%

of viewers acted on the information suggested in our programming

%

of patients are open to learning about how to improve their health

%

of patients are likely to purchase a product after seeing an ad for it in the hospital


Our Digital Solutions

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Digital display
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Pre-roll video ads
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Surveys
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Branded education videos
Branded Digital Topic Center

Branded Digital Topic Center

Want to own a therapeutic area of content? Our digital topic center allows you to support a health topic where your target audience is prescribed education.

  • 100% share-of-voice digital display ads
  • Exclusivity on a therapeutic area
  • Branded brochures and videos

In the Digital Topic Center, WebMD Provider Services can also create custom content for your brand.

Post-Discharge

Post-Discharge

Post-discharge advertising is an effective way to continue educating your target patients at home. You can teach them how to manage their condition prior to their post-surgery doctor’s appointment.

With our digital capabilities, you have the ability to keep your brand top-of-mind either in the hospital or after discharge.

Other Hospital Point-of-Care Media Touchpoints

Print Advertising

Our print solutions offer an integrated opportunity to help patients navigate their health conditions.

Hospital TV Advertising

Our TV solutions can help you reach your target audience and educate them on critical topics during their care journey.

Ready to connect to patients with POC advertising?