BEST PRACTICES IN HOSPITAL REFERRAL MARKETING: The Value of Physician Referrals for Patient Acquisition

Referral leakage is a major challenge for health systems. The financial incentives are significant given the opportunity to capture what should be captive revenue:

  • A single patient leaving a hospital and never returning costs that facility around $500k
  • Physicians refer only 35-45% of their patients within their hospital network
  • American hospital systems lose more than $150b a year from referral leakage

In this quick guide, you’ll learn five digital marketing best practices you can use to improve physician engagement.

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